Soil Engineer Dr. Newton Chukwukadibia Jibunoh has been a trailblazer for desertification and greening of the Earth for many decades. Just after his University education in the late 60s and at a time when the entire world was undergoing great socio- political and cultural changes for the better; thanks to the effort of young people; Newton Jibunoh sought out challenges in which to make his own contributions towards creating a better world. He chose the rare and daring challenge of a solo expenditure of driving across the Sahara desert in 1996. Predictably, this became a life-changing experience and the inspiration for his now internationally-remarkable achievements in expedition and greening Earth.

Thirty-three years later in 1999, Dr. Newton Jibunoh decided on his second Sahara desert expedition; this time travelling in the reverse direction from Nigeria to Europe. The motivation behind this second desert expedition was to bring to the world's attention the plight of the millions of people in Africa affected by the fast-encroaching Sahara desert. After his second Sahara expedition, Dr. Jibunoh founded FADE-Fight Against Desert Encroachment, an  International Non-Governmental Organisation. NGO accredited to the United Nations World Summit on Sustainable Development.